intellectual property | In Principle

Can a renowned trademark be used to encourage participation in a contest? Is displaying someone else’s trademark as a promotional prize merely informational, or is it trademark infringement? The Court of Justice addressed this issue in its judgment of 11 January 2024 in C-361/22, Inditex. The case involved a promotional campaign in the form of a contest, where the prize was a gift card from a well-known fashion brand. The promoter used the brand’s logo in a depiction of the card without the proprietor’s permission.

A Portuguese company filed for trademark registration by the EUIPO of the word sign “Quevedo Port” for two products: olive oil and wine. Registration was opposed by an association of makers of Port wine, which is a protected denomination of origin. Nonetheless, the EUIPO properly registered the disputed mark. Why? 

So far, geographical indications have been primarily relevant to just a few countries, such as Italy and France. But recent changes at the EU level are opening up interesting prospects for Polish producers as well. Below we write more about what geographical indications are, how the protection system has recently changed, and who stands to benefit from these changes.

Influencer marketing is one of the fastest-growing promotional channels. It allows marketers to reach a wide group of recipients. According to a report from Influencer MarketingHub, the global value of influencer marketing topped USD 21 billion in 2023, and was expected to reach USD 24 billion in 2024. The success of a campaign does not depend solely on choosing the right influencer. A key element is a carefully prepared contract adequately protecting the interests of the parties and ensuring proper implementation of the objectives of the campaign.

The Artificial Intelligence Act (Regulation (EU) 2024/1689) entered into force on 2 August 2024. In most respects the regulation will apply from 2 August 2026. The AI Act also includes grace periods enabling entities covered by the regulation to adapt to their new obligations.

The number of decisions by the chairman of Poland’s National Broadcasting Council imposing fines on media service providers for broadcast violations has risen dramatically over the last five years. These decisions involve content standards (respect for law, public order, morality, religious beliefs), protection of minors, and improper language. In 2011–2018, an average of three decisions imposing fines on providers were issued per year. Between 2019 and 2023, this figure leapt fourfold, to an average of 12 per year, and in 2023 there were more than 20. Fines for content harmful to minors are particularly noteworthy for their frequency and problematic nature.

New rules for interim relief in intellectual property cases in Poland entered into force on 1 July 2023. The changes are designed to address practical problems of businesses and eliminate earlier abuses of interim relief. But the amendment raises doubts and seems to heighten the procedural formalism.

Soon, another major amendment to the Polish Civil Procedure Code will enter into force, particularly affecting holders of intellectual property rights. The amendment will change the existing rules on interim injunction proceedings, which are typically used in intellectual property cases prior to filing a statement of claim. These changes will come into effect on 1 July 2023. Significant changes have also been made in the provisions on judicial enforcement, already in force since 15 April 2023.

The European unitary patent and the new patent court: What should Polish businesses know, and is there anything to fear?
 

In 2017, the possibility of obtaining a doctoral degree under an industrial doctoral programme was introduced in Poland. This is designed to support innovation by facilitating cooperation between business and universities and scientific research institutes. The doctoral dissertation prepared under the programme is intended to improve the operations of a specific company or solve a technological problem faced by the company employing the doctoral student.

There is no single recipe for success in the video game market, but some causes of problems at the distribution stage are clear. In this article, we take a cultural and historical look at the content of games. These aspects may force the producer to introduce changes in such areas as quests or a character’s appearance or “skin.” It is not always enough to meticulously analyse the game content for intellectual property issues. Sometimes it will be better to abandon some content ideas or even create several versions of a game, adapting the content to the market where the game is to be distributed.

We have already written about the conditions under which the likeness of real-life people can be used in a game. But what if a game developer wants to use the likeness of a deceased person, or make an avatar look like a deceased person, e.g. a dead celebrity (aka “deleb”) or historical figure? After all, obtaining the person’s consent is impossible. So can the likeness of a dead person be used freely? In this article, we point out what rules a game developer should follow to ensure they are legally on safe ground.